Privacy Policy
Your privacy matters to us. This policy explains how we collect, use, and protect your information.
The Water Heater Company ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and safeguard your information when you use our services or visit our website.
Last updated: July 6, 2026.
Information We Collect
We may collect information that you provide directly to us, including:
- Name, email address, phone number, and mailing address
- Service address and property details
- Payment and billing information
- Service history and maintenance records
- Communications and correspondence with our team
We may also automatically collect certain information when you visit our website, such as IP address, browser type, device information, and pages visited.
How We Use Your Information
We use the information we collect to:
- Provide, schedule, and complete service requests
- Process payments and send invoices
- Send service reminders and maintenance notifications
- Respond to inquiries and provide customer support
- Improve our services and website experience
- Comply with legal obligations
Information Sharing
We do not sell your personal information. We may share your information with trusted service providers who assist us in operating our business (e.g., payment processors, scheduling software) and who are contractually obligated to protect your data. We may also disclose information when required by law or to protect our rights and safety.
Data Security
We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and restricted access to personal data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Cookies & Analytics Technologies
Our website uses cookies and similar technologies to measure how the site is used, remember your preferences, and improve your experience. Specifically, we use:
- Google Analytics 4 and Google Tag Manager — to understand site usage (pages viewed, approximate location, device/browser information, and cookie identifiers).
- Call tracking — to measure which pages and campaigns generate phone calls (the number dialed, caller ID, and call duration).
How to opt out of analytics cookies. You can opt out at any time using the cookie notice shown on your first visit, or by opening the "Your Privacy Choices" preferences from the footer link on any page ("Do Not Sell or Share My Personal Information"). Opting out turns off analytics and advertising cookies and deletes existing analytics cookies. You can also control cookies through your browser settings; disabling cookies may limit certain functionality on our site.
Global Privacy Control. We treat Global Privacy Control (GPC) signals as a valid opt-out request. If your browser or browser extension sends a GPC signal, we automatically opt you out of analytics and advertising cookies — and out of any "sale" or "sharing" of your personal information — with no further action required on your part.
Your Privacy Choices
Your California Privacy Rights — Do Not Sell or Share My Personal Information
This section applies to California residents and supplements the rest of this Privacy Policy, under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA).
Categories of personal information we collect. Through this website, The Water Heater Company collects: identifiers and internet activity collected by analytics tools (such as cookie identifiers, IP address, device/browser information, and pages viewed via Google Analytics and Google Tag Manager); contact information you submit through our forms (such as name, email address, phone number, and service details); and phone call metadata collected by our call tracking (such as the number dialed, caller ID, and call duration).
"Selling" and "sharing." We do not sell personal information for money. However, the use of third-party analytics and advertising cookies that support cross-context behavioral advertising may constitute "sharing" (and in some cases "selling") of personal information as those terms are defined by the CPRA.
Your rights. California residents have the right to opt out of the sale or sharing of personal information (Cal. Civ. Code §1798.120, §1798.121 — including limiting use of sensitive personal information), the right to know what personal information we collect, use, and disclose, the right to request deletion, the right to request correction of inaccurate personal information, and the right not to receive discriminatory treatment for exercising any of these rights.
How to opt out of sale/sharing. You can opt out in either of two ways: (1) use the cookie consent choice presented on this website (or the "Do Not Sell or Share My Personal Information" link in the footer of every page, which opens your privacy preferences), and decline non-essential cookies; or (2) enable the Global Privacy Control (GPC) signal in your browser — this website honors GPC automatically as a valid opt-out of sale/sharing, with no further action required.
Visitors outside California: depending on your location, you may have similar rights to access, correct, or delete your personal information, or to object to or restrict certain processing. To exercise any of these rights, contact us using the information below.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
The Water Heater Company
Email: [email protected]
Phone: (877) 798-7487
